“Bros,” billed as an all gay comedy, is a box office disaster.
Total receipts for Thursday and Friday came to just $1.84 million. With another $2.5 million coming on Saturday and Sunday, “Bros” stands to make less than $5 million for its entire opening weekend.
“Bros” doesn’t have a huge budget — $25 million at most. But the movie has had a tremendous amount of publicity and marketing, a blanketing that most films would give their popcorn up for. This just means that the public at large had no interest in seeing not only a gay rom com, but one with graphic sex scenes.
“Bros” comes from Universal, which will also release a second film in this genre through its Focus Features soon called “Spoiler Alert.” Once that’s over, this genre may be severely curtailed. What a disappointment for Billy Eichner and Judd Apatow, but this is an example of Hollywood being insulated from reality even when it has the best of intentions.