Sunday, April 14, 2024

Box Office: “Bros” Looking at Weekend Below $10 Mil as Previews Tank for Universal’s Noble Experiment


It’s not like Universal didn’t put everything into “Bros.” The marketing and publicity have been superior. Billy Eichner has been everywhere. And “Bros” has a strong 92% on Rotten Tomatoes.

But “Bros” does not have mainstream appeal now matter how hard you sell. The audience is gay and women. Straight me will not go near it, even on a date. That much came true last night as the Judd Apatow-produced comedy picked up just $500,000 in 2,700 theaters. It made less money last night than the re-release of “Avatar,” which was in fewer theaters.

It’s not just the gay themes. Nothing is working right now. “The Woman King” is punking along and “Don’t Worry Darling” isn’t doing much better. The moviegoers are seeing high ticket prices and a crashing stock market, lay offs, and a possible recession. They’re opting to stay home until they hear there’s a compelling reason to go out. Wait til “The Fabelmans” comes, and “Black Panther: Wakanda Forever” and a few others.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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