Tuesday, June 25, 2024

Bruce Willis’s Family is Cool with Exploiting Him as an “AI” Paste-on On Other Actors’ Bodies


Bruce Willis’s family is cool with exploiting his image now that he can’t work.

In fact, Bruce hasn’t really been able to work for a long time. He has an official diagnosis of aphasia– he can’t speak — but really his problems with memory, speech, etc go back almost a decade.

His family has nonetheless allowed him to make dozens of cheap, bad movies in which he works a day or so, sometimes is second billed to D level actors. Bruce says a few lines fed to him through a hearing device.

Now comes word that his family has licensed his image to an artificial intelligence company that can take his likeness and stick it on another actor’s body. The company is called Deepcake because they do deepfakes. Horrified by this greed? You should be.

All of this began last year when Deepcake, according to the Daily Mail, grafted Bruce’s face onto understudy Konstantin Solovyov for a commercial for Russian telecoms giant MegaFon. More Willis deep fakes are coming, apparently.

Meantime there are still more really forgettable junk movies with Willis involved. There have already been eight — yes EIGHT– in 2022, with three more left. The last one, set for next year, co-stars the other D lister of note, John Travolta, in what should be the shit show of all time, “Paradise City.”

Sad what’s happened to Bruce. But no one close to him seems to care that they’ve ruined whatever there was of his legacy with all this crap.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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