Friday, June 14, 2024

NBC Loses About 750,000 Viewers Replacing “Days of our Lives” with New, Bland News Hour


NBC thought they were very clever knocking “Days of our Lives” to Peacock and off the network after 57 years.

Well, they weren’t. When it left the air, “Days” was averaging around 1.6 million a day just on the linear network. That didn’t count Peacock or YouTube.

Now, the numbers are out for the new bland news hour they replaced “Days” with and they aren’t good. Around 935,000 people watched “NBC News Daily” at noon across the network last week. This means, NBC lost around 750,000 viewers.

“Days” fans are properly angry with NBC for the demotion to Peacock because it is just that, a demotion. If the network is using this Peacock move to end the soap opera next year, they should just say so. This certainly seems to be their attitude. But it’s a mistake. “Days” is already done on the cheap, and news sources are plentiful at all hours.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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