Thursday, May 30, 2024

Box Office Conundrum: Audiences Turn Out for “Don’t Worry Darling,” But Don’t Really Like It, Give It a B-


Here’s a problem: audiences turned out for “Don’t Worry Darling” big time last night. But they didn’t like it.

Warner Bros. says the troubled film starring Harry Styles and Florence Pugh, directed by Olivia Wilde, made a total of $9.4 million in Thursday previews and Friday shows.

But the audience also gave the film a terrible B minus Cinemascore. Yikes. This means upon exit, they indicated they would not be telling their friends to check it out.

If I were the filmmakers, I’d say Worry darling, A lot. It’s one thing that Harry Styles’ fans are coming to see their pop idol. It’s another that they don’t get it or are unsatisfied. They’re agreeing with critics who’ve kept it well below 40% on Rotten Tomatoes.

“Don’t Worry Darling” could pick up another $13 million tonight and tomorrow, bringing it around $20 million for an opening weekend. That’s huge for this movie which cost $35-$40 million. But it may have repercussions for Wilde, and even Harry Styles if it’s left a sour feeling.

Stay tuned…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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