Saturday, May 18, 2024

Box Office: $3 Movie Day Does the Trick as “Maverick,” “Spider Man” Jump, “Bullet Train” Picks Up Speed


Saturday’s $3 Movie Day was a great promotional idea. It got loads of people back into theaters and pumped up the box office.

The results were mostly good news.

“Top Gun: Maverick” is now within a day or two of hitting the $700 million mark. It will pass “Black Panther” to become the fifth biggest movie in history.

“Spider Man: No Way Home,” re-released with added footage, finished in first place for the weekend, adding $6 million to its huge total. That number is now $810 million.

Even Sony’s “Bullet Train” picked up steam and new passengers, adding $5.4 million to its bottom line of $85 million. “Bullet Train” is now assured of hitting $100 million, which is quite an accomplishment since it’s a standalone movie, not a franchise or sequel. Brad Pitt should be pretty happy.

There were a couple of box office flubs. “Honk for Jesus, Save Your Soul” is DOA. I knew this would happen when I saw it earlier this year. Sterling K. Brown and Regina Hall are terrific actors, but beyond 10 minutes this film has no purpose. It’s a one note joke. It’s a sketch. The satire isn’t constructed to last more than a few beats.

Also, MGM-UAR totally blew “Three Thousand Years of Longing.” Even for $3 no one would go see a movie without promotion. George Miller has had so many successes, he must be furious with United Artists Releasing for killing his film! It dropped 47 percent — 47% — from last week. How could that be with Tilda Swinton and Idris Elba? Sad.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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