Wasn’t it just four days ago that Taylor Swift announced her new album, “Midnights,” for release October 21st?
Her marketing machine is already in high gear. Swift’s website is already offering limited edition CDs and LPs of various colors, on sale through next week only.
The good news is the CDs are just $12.99. The vinyl is $29.99. There are three or four versions of each, not to mention a cassette. (A cassette? Why not a cylinder for 78s?)
The object is to collect all of them, so that one buyer represents seven or eight. Watch the sales soar when they’re counted on October 28th!
What’s next? Jewelry? Clothes? Undoubtedly. The machine is on!
PS Where are the CATS mugs?