Wednesday, April 17, 2024

Taylor Swift Marketing Machine Already Selling Limited Edition CDs and LPs for “Midnights”


Wasn’t it just four days ago that Taylor Swift announced her new album, “Midnights,” for release October 21st?

Her marketing machine is already in high gear. Swift’s website is already offering limited edition CDs and LPs of various colors, on sale through next week only.

The good news is the CDs are just $12.99. The vinyl is $29.99. There are three or four versions of each, not to mention a cassette. (A cassette? Why not a cylinder for 78s?)

The object is to collect all of them, so that one buyer represents seven or eight. Watch the sales soar when they’re counted on October 28th!

What’s next? Jewelry? Clothes? Undoubtedly. The machine is on!

PS Where are the CATS mugs?

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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