Tuesday, June 25, 2024

Monday’s Box Office Hit New Low in the Post-Pandemic Era, No Film Made Over $535,000


Monday the box office looks like it hit a record low.

No film on the list made more than $533,000. The number 1 film was “The Invitation” with just $533,295.

As far as I can tell, it’s the lowest cumulative box office in the post-pandemic era. It may be worse than that if you omit the two pandemic years and look earlier. There is never a day when at least one film makes more than $1 million, even on the worst days.

Indeed, a year ago there were two films at the top of the box office on August 30, 2021. They were “Candyman” with almost $1.8 million and “Free Guy” with $1.2 million. The latter had been in release for three weeks

Lack of product all summer has finally piled up on the studios. They’ve sent too many films to streaming, as well. It’s one thing to have hit series like “Stranger Things” or “Only Murders.” But this week a Kevin Hart comedy went to streaming that could easily have been in theaters.

The only other new movie of the weekend, “Three Thousand Years of Longing,” a flop, made just $300,000 in over 2,400 theaters. If only MGM-United Artist Releasing had bothered to inform anyone that it was playing, maybe someone would have gone.

Now the box office will limp through Labor Day weekend and the next two weekends until September 16th when “The Woman King” starring Viola Davis comes thundering into 3,000 or more locations. Then a new season will begin.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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