Wednesday, June 19, 2024

MTV Cobbles Together Just Over 3 Mil Viewers for VMAs from 13 Different Channels


MTV pieced together jsut over million viewers on Sunday for the Video Music Awards. They came from 13 different channels including one on broadcast TV, the CW Network with 610,000.

Yesterday, however, MTV reported a higher number because they counted the pre-show red carpet. I must have excluded some channels no one actually knows about. I just went by the top 150 cable shows of the night.

Will there be delayed viewing? Maybe. But these were the people brave enough to endure 3 hours of weirdness that also included the Red Hot Chili Peppers playing the only music of the night, and Taylor Swift’s coordinated marketing plan to launch a new album.

All of the awards were pre-arranged, which was not explained to the audience and should be in violation of the FCC because they were on broadcast TV. All the “winners” know in advance, their performances and appearances are tied to the wins. All of the winners should also receive acting awards for pretending they were surprised.

The VMAs and other MTV Awards shows are always like Halloween balls, and this one didn’t fail in that regard.

The only misstep by an artist, I thought, was from Adele. Her management never should have allowed her “30” album to be included in Album of the Year, and then lose to Harry Styles. If she wants to win the Grammy in that category, this will now be a piece of baggage weighing her down. It does seem like Styles is set up to win big at the Grammys.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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