Wednesday, June 19, 2024

Adele Myth Busted: “30” Album Is the 16th Best Selling Record of 2022 So Far, A Million Less Than “Encanto”


Reality bites. just posted the top 25 albums in sales so far for 2022.

Number 1 is the soundtrack to “Encanto” with 1.5 million copies. Of those, 203K are actual albums– CDs, downloads, LPs. The bulk of sales came from streaming.

Ironically, Adele’s “30” album sold just as many actual albums, 203K. But it lacked in streaming, bringing the total to just 567,000. “30” finished at number 16 of the top 25.

This time around, despite lots of hype, Adele didn’t have a massive hit. But we knew that. The album never produced more than one actual radio hit, “Easy on Me.” It paled in comparison to Adele’s previous outings. (I keep asking where producer/writer Paul Epworth has gone. If anyone knows, send me an email at

Adele may have also cut sales by cancelling her 13 Weekends with Adele in Las Vegas. Fans were screwed. The shows have never been rescheduled. Adele, meantime, is sailing around Sardinia this week.

Only four albums have sold more than 1 million copies in the last six months. They are from Bad Bunny, Harry Styles, Morgan Wallen, and Encanto. All the other “names” we hear on the hype machine– Taylor Swift, Ed Sheeran, etc– are well below that bar. You wonder how all the record companies can stay in business this way. The numbers are daunting.

Not on the list at all: Justin Bieber. Number 25 is Kid Lario with 468,000.

Coming to the rescue, maybe, next Friday: Beyonce. Let’s see if her “Renaissance” is one for the whole business.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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