Tuesday, May 21, 2024

Pop’s Upside Down Summer: Drake, Post Malone Strike Out, 1985 Kate Bush Song is Massive Hit

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No one could predicted pop sales for the summer of 2022.

New albums by Drake and Post Malone have been sales duds, totally. They streamed a lot but made little money and have made no dent on the actual charts.

Yet, Kate Bush’s 1985 song, “Running Up that Hill,” is the hit of the summer. It’s been number 1 for weeks and weeks on iTunes thanks to “Stranger Things.” It’s not only number 1 in sales but in streaming as well. Reports estimate that Bush has made at least $3 million from it this summer. On Spotify, “Hill” is near 400 million streams!

As for the young guys: Drake and Post Malone have each been huge disappointments for the mighty Republic Records. Drake’s “Honestly, Nevermind” has sold a total of 278,440 including streaming according to Luminate. Post Malone’s “12 Carat Toothache” has done a little better– 417,977. These numbers are well below– like 60% or more — from their last releases.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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