Saturday, May 18, 2024

Box Office: “Elvis” Is a Hit, Crosses $76 Mil Mark in 12 Days, Sends Albums Up the Charts


Well, well.

There’s still an audience for Elvis Presley, and it’s a big one.

Warner Bros. is celebrating today. Over the weekend, Baz Luhrmann’s “Elvis” crossed the $76 million mark and could be headed to $100 million.

For the studio that has lived on DC Comics movies, this is a nice result. “Elvis” is not part of a ‘universe.’ It’s a standalone movie, a biopic with music, and a film aimed at adults. A lot of people said ahead of time that no one remembered Presley, that young people wouldn’t be interested.

But the naysayers were wrong, The movie has even sent Presley’s records up the charts. The movie soundtrack is number 8 on iTunes, and three different greatest hit collections are in the top 100.

Austin Butler is electric on screen, and the audience has responded. Tom Hanks is having his first hit in some time. Bravo!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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