Friday, June 21, 2024

FYI: Help Wanted Signs Posted in Windows of New York’s Hottest New Restaurant


I’ve lived a long time but I’ve never seen anything like this.

In the windows of New York’s hottest new restaurant, Avra in Rockefeller Center, there are massively big Help Wanted signs in the windows.

This is the place that had a big gala opening a couple of weeks ago. Even Mayor Swagger, Eric Adams, stopped by for free hors d’ouevres.

It’s a sign of the economy that a glamorous eatery in the heart of midtown is desperate for help. Usually you’d see such a sign in McDonald’s or at Haagen Dazs.

When I called, the young woman who answered the phone said it was true, Avra is looking for people in all capacities.

With inflation at a 40 year high, gas prices out the window, groceries costing at least 25% more, you’d think Avra would be using waiting lists to hire new employees. Something has clearly gone wrong in this economy.

And PS you can’t work “remote” for a restaurant. You have to get up, get dressed, and go on in there.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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