Tuesday, May 19, 2026

FYI: Help Wanted Signs Posted in Windows of New York’s Hottest New Restaurant

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I’ve lived a long time but I’ve never seen anything like this.

In the windows of New York’s hottest new restaurant, Avra in Rockefeller Center, there are massively big Help Wanted signs in the windows.

This is the place that had a big gala opening a couple of weeks ago. Even Mayor Swagger, Eric Adams, stopped by for free hors d’ouevres.

It’s a sign of the economy that a glamorous eatery in the heart of midtown is desperate for help. Usually you’d see such a sign in McDonald’s or at Haagen Dazs.

When I called, the young woman who answered the phone said it was true, Avra is looking for people in all capacities.

With inflation at a 40 year high, gas prices out the window, groceries costing at least 25% more, you’d think Avra would be using waiting lists to hire new employees. Something has clearly gone wrong in this economy.

And PS you can’t work “remote” for a restaurant. You have to get up, get dressed, and go on in there.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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