Monday, May 20, 2024

“Elvis” Is In the Building! $30.5 Million Opening Weekend Shows Older Audiences Returning to Theaters After 2 Years


“Elvis” is still the King.

Baz Luhrmann’s unwieldly, gaudy, sometimes spectacular film about the King of Rock and Roll, Elvis Presley, is an unlikely hit. And a bellwether maybe for older movie patrons returning to theaters.

Total weekend take was $30.5 million. Elvis has not left the building! (And the final number will be a tad higher.)

The success of “Elvis” will bring a trend story: are the 50s back? Are audiences clamoring for nostalgia and a simpler time because of the current unrest and uncertainty in the country and world today? Hey, maybe.

Or maybe they just want to see a tremendous central performance, music they love, and really cool costumes. That could be it, too!

For Warner Bros, the “Elvis” success is also nice because it’s not connected to DC Comics. Elvis wears a cape but he’s an anti-super hero. The studio in the couple of years prior to the pandemic could not make such a movie fly. They had flop after flop in the “adult” movie department. “Elvis” is a vindication.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News