Saturday, June 15, 2024

Drake Baked: Fans Say “Honestly, Nevermind” as New Album Sells 65% Less Than Last Release


Is it a bad album? Or it too soon?

Either way, Drake’s fans have declared “Honestly, Nevermind” to the rapper’s new album, “Honestly, Neermind.”

The new album sold a total of 210K copies in its debut this week. That’s 65% less than his last release, “Certified Lover Boy.” That album dropped in September 2021 and sold 610,000 copies in its first week.

The new album is only number 12 on iTunes after one week.

Almost all of “Honestly, Nevermind” sales came from streaming, Only 11,000 copies were sold as paid downloads. Drake is the king of streaming. Most of the tracks made the Streaming Top 20.

But streaming doesn’t pay like physical sales. And the huge drop from last fall shows that you don’t buy fan loyalty unless there’s something people can hold, touch, or at least claim ownership of.

“Certified Lover Boy” was already down by 100,000 copies from the previous Drake album’s debut.

We don’t have to worry about the rapper suddenly needing public assistance. But I’d be worried if my sales dropped 70% in 9 months.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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