Thursday, May 23, 2024

Pop Fizz: Post Malone’s New Album Sales Down 118% from Last Release, Finishes 2nd in Debut


I’ve never really understood who Post Malone is or what he’s all about. But he’s had three hit albums and a bunch of hit singles.

A few weeks ago he was on “Saturday Night Live.” I thought his performances were really odd. Again, I don’t get it. I also can’t stand facial tattoos.

Well, his new album, “Twelve Carat Toothache,” arrived last Friday. And the news is not good. Sales for the first week were down a whopping 118% from his last release in 2019, called “Hollywood’s Bleeding.”

That album sold 489,000 copies in its first week, including streaming. The new one sold 125,000 copies and finished in second place according to The painful part of that news is that the number 1 album for the week, by Bad Bunny, is in its second week. So Post Malone couldn’t knock off a release that had already been out.

Pop fame is fleeting. With these acts, it’s important that every new release be methodically marketed because these are not lasting talents. They exist on celebrity and the ability to make a handful to top 40 songs keep bringing fans back. “Twelve Carat Toothache” may be full of cavities.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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