Friday, June 14, 2024

MTV Movie Awards Score Anemic 248K Viewers on Main Channel, Just 1.4 Mil Over Several


The MTV Movie and Video Awards went largely unwatched on Sunday.

Just 248,000 people tuned into the main MTV channel. Over several channels including BET, VH1 and Nickelodeon, the total was just under 1.4 million. And that’s being charitable.

The numbers were about the same as last year’s.

That’s anemic number for a production that used Jennifer Lopez, JLO, as bait. They even gave her Best Song from a movie, which was a joke.

The bigger joke was giving Olivia Rodrigo Best Documentary over the Beatles’ “Get Back.”

But the show as based on who the producers could convince to participate. Most of the winners and nominees weren’t present. They cared as little as the TV audience.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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