The MTV Movie and Video Awards went largely unwatched on Sunday.
Just 248,000 people tuned into the main MTV channel. Over several channels including BET, VH1 and Nickelodeon, the total was just under 1.4 million. And that’s being charitable.
The numbers were about the same as last year’s.
That’s anemic number for a production that used Jennifer Lopez, JLO, as bait. They even gave her Best Song from a movie, which was a joke.
The bigger joke was giving Olivia Rodrigo Best Documentary over the Beatles’ “Get Back.”
But the show as based on who the producers could convince to participate. Most of the winners and nominees weren’t present. They cared as little as the TV audience.