Tuesday, May 28, 2024

MTV Movie Awards: JLo Wins Best Song, Olivia Rodrigo Beats the Beatles, and Laughter is Heard Everywhere


The MTV Movie and Video Awards are being given. And it’s a competition between initials shortening phrases — JLO just beat a bunch of actually qualified people for Song of the Year. LOL. JLO, LOL.

Lopez beat — are you ready — “We Dont Talk About Bruno,”: the Jennifer Hudson song from “Respect,” Dominic Fike’s song from “Euphoria,” and Ariana Grande’s “Just Look Up” from “Don’t Look Up.”

What did she win with? Her song from a movie no one remembers already, called “Marry Me.” Know it? I didn’t think.

But it turns out MTV is giving JLO something called the Generation Award. So they couldn’t let her lose the only music award of the evening, even if it was preposterous.

No one is watching this show, as you might guess. And no one should. This is why awards shows no longer matter to the TV audience. They’ve been utterly devalued by these promotional trade offs with celebrities. The MTV Awards are no different than the People’s Choice. And how can a viewer or fan know the difference between this knock off kind of awards show and something semi-serious, like Grammys, Oscars, Emmys, Tony’s?

PS An infomercial documentary about Olivia Rodrigo just beat the Beatles “Get Back” project by Peter Jackson. I am howling.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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