Monday, June 24, 2024

Broadway: “Company” Box Office Jumps by $100K After Star Patti Lupone Curses Out Audience Member


Give Patti Lupone her Tony Award — and a raise.

Before May 11th, the box office at the much praised revival of “Company” was so-so. The week ending May 8th produced receipts of $617,117. It marked the third week in a row of steep declines.

Then came May 11th. At a talk back after the performance, the Tony winner and Broadway legend cursed out an audience member who wasn’t wearing their COVID mask properly. “Company” was plagued this winter and spring with COVID backstage.

Lupone said: “Put your mask over your nose — that’s why you’re in the theater. That is the rule. If you don’t want to follow the rule get the fuck out. I’m serious.” The audience inside the Bernard B. Jacobs Theatre cheered.

The news traveled fast thanks to video on social media. Lupone made headlines. And the result PR wise has been huge. That week, box office soared to $720,000. It rose again this past week to $726K. Maybe Patti should tell off more of the theater goers, or go around to other shows as well!

Of all the musical revivals this season, “Company” most deserves the Tony Award. And Patti deserves her Featured Actress in A Musical award. But she also might get a commission!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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