Wednesday, May 22, 2024

Alec Baldwin Starts A Production Company with Partner from “Rust” Because That Movie Was Such a Hit


So you’re making a movie, a low budget one. With the same producer you made another one, called “Crown Vic,” which lost all its money.

On the new movie, called “Rust,” you’re handed a loaded gun, fire it, accidentally kill the cinematographer and wound the director.

The movie is cancelled. You’re sued by everyone.

So what do you do? Why not start a new production company with the very same producer?

That’s what Alec Baldwin has done. He’s gone into business with Anjul Nigam, the man behind “Crown Vic” and “Rust.” The new company is called Persona, short for Persona Non Grata. Nigam’s biggest credit is playing a recurring background character on “Grey’s Anatomy.”

By the way, “Crown Vic” cost $3.6 million and took in just $3,868 worldwide, so it’s not like something you’d point to as a success.

And “Rust”? Halyna Hutchins died. She is dead. Her child is without a mother. Her husband is a widower. No one ever wants to see that movie in any form.

Baldwin has some strange idea that if he keeps moving forward, making movies and more children, everyone will forget what happened. But they will not.

The new movie is aptly titled, “False Awakening.” T

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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