Sunday, May 26, 2024

Ratings: Viewers Shun “Billboard Music Awards” with P Diddy Touting Travis Scott, Morgan Wallen


The Billboard Music Awards were a ratings disaster last night.

No surprise considering Sean Combs, the host, made an angry video insisting that Travis Scott and Morgan Wallen be included in the show.

Dick Clark Productions, NBC, MRC — which owns Billboard and DCP — not one of them made an editorial decision to keep out either of the two controversial performers.

But the audience got the message and ignored the show. Just 2.1 million viewers tuned in. NBC was clobbered by CBS with “The Equalizer” — which THREE TIMES the number of viewers– and ABC with its own music hit. “American Idol,” at 4.6 million.

Not all the misery was dumped at NBC’s door. Fox’s “The Simpsons” came in under 1 million again, for the 5th week in a row, at 942,000.

It’s so interesting that the potential viewers for the Billboard Music Awards got the message about Scott, who is in the middle of the AstroWorld tragedy and lawsuits, and Morgan Wallen, who infamously used the “N” word on a home video and has been celebrated by his fans for it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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