Sunday, July 21, 2024

“Masked Singer” Suffers 29% Ratings Drop, 39% Demo Disaster: Rudy Effect Kicks In?


Last night’s penultimate episode of The Masked Singer, season 7, was a ratings disaster for Fox.

The reality game show dropped 29.1% from last week in total viewers to just 2.9 million from last week’s 4 million.

In the key demo, the numbers were worse: a 39.4% drop among people aged 18 to 49.

Where did everyone go? Was it a delayed response to Rudy Giuliani’s controversial appearance a month ago? On the April 20th episode, judge Ken Jeong walked off the show when the loathsome Rudy was revealed to be under a hideous mask. His own face was hideous enough when exposed.

Was it something about Nick Cannon?

Last night’s episode was the second to last of the season. It was a live recap of everything that had happened in the prior episodes leading up to that moment, and speculating about next week’s finale.

It wasn’t like the viewers went over to ABC to watch their comedies– because they remained unpopular with fewer than 3 million viewers. Did everyone go to NBC to watch the “Chicago” PD, Med, and Fire shows? Unlikely, but they won the night.

Maybe just reasonable people said to themselves, Enough of this junk. I’m going to read a book or listen to music, or braid my toenails. But they left “The Masked Singer” high and dry.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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