Thursday, April 25, 2024

Box Office: “The Northman” Goes South with Disappointing Debut, Nicholas Cage Meta Movie Misses Mark


It was a good Friday night only for the animated film, “The Bad Guys.”

Otherwise, best efforts produced little results with big and small budget efforts.

Focus Features’ “The Northman” went south with audiences so far indifferent to the Viking tale. The Robert Eggers epic, which cost at least $90 million, took in just $5 million total for Thursday and Friday. The weekend total will be around $10 million unless word of mouth spreads like crazy today. Maybe international audiences will go for it, but in the US these Vikings are going to remain a myth.

Things aren’t looking so rosy for Nicholas Cage and his “Massive Talent” meta movie. With just $3 million on Friday including $830,000 on Thursday, the unbearable weight of this comedy will be on the investors. A total weekend of $8 million is what they can hope for at this point.

“Fantastic Beasts 3” aka “The Secrets of Dumbledore” dropped 79% from last Friday to last night and now stands at $57.5 million. It may finish the weekend at $65 million in the US but we are at the point of diminishing returns.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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