Oscars Didn’t Spur Beyonce Sales, But “Bruno,” Billie Eilish Bond, and Reba All Run Up the Charts

The title of Beyonce’s Oscar nominated song was “Be Alive.” But since she taped a video and her performance wasn’t live, sales of the single on iTunes have been minimal since Oscar night.

But other songs connected to the wild Sunday night show are running up the charts.

“We Don’t Talk About Bruno,” which wasn’t nominated but performed anyway because it was from a Disney movie (ABC owns Disney) is back up to number 2.

Billie Eilish’s “No Time to Die,” which won the Oscar, is at number 6.

More interesting: Reba McEntire’s live performance of “Somehow You Do,” the Diane Warren song, is number 15. It’s never been on the charts. But Reba was so profoundly moving in her delivery, fans have responded. Very nice to see.

Also on the charts is the “Encanto” song that was nominated, “Dos Oruguitas,” which no one can actually sing. And Lady Gaga has three older hits on the chart. Lady Gaga’s presentation of Best Picture with Liza Minnelli was one of the highlights of the night. Gaga is so warm and respectful with older stars like Liza or Tony Bennett, it’s magnificent. As someone said to me, “She was raised right.”