Saturday, June 15, 2024

Adele Special Bombs on NBC Sunday with Just 2 Mil Viewers, Used to Promote New Singing Competition


Adele bombed in the Sunday night ratings.

Her “Another Night with Adele,” filmed in London last November, scored just 2 million viewers for NBC between 9 and 11 pm.

“American Idol,” overlapped from 8 to 10pm on ABC, and scored about 5.2 million.

The Adele special was cut badly from the London version with abrupt switches to commercials. It was also used as a wrap around for a night of promotion for a new NBC singing competition with Kelly Clarkson and Snoop Dogg. Some of the latter’s segments seemed longer than Adele’s.

The result was NBC finished in third place behind ABC and CBS.

“60 Minutes” on CBS stole the night with 9.39 million.

Adele turning up on NBC suggests that she didn’t make an overall deal with CBS this winter when her Oprah special aired. But it’s hard to imagine she won’t be featured on the Grammy Awards April 3rd. Her “30” album needs a boost. Last night’s show sent it up to number 2 on iTunes. It had been down around number 30 just prior to that.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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