Saturday, July 13, 2024

Adele’s “30” Album Leaves the Top 10 After 4 Months, Just 2.3 Mil Copies, and No Rescheduled Shows


Adele’s “30” album is starting to fade after four months.

The album has sold roughly 2.3 million copies including streaming. Physical and digital sales have come to just 1.6 million.

“30” was released November 15, 2o21. It had a strong first couple of weeks but weakened as other tracks on the album failed to pick up steam. Absent from the project was Adele’s regular producer, Paul Epworth.

The single “Easy On Me” was the only one that topped the charts. After that, “Oh My God” did not crack the top 20 anywhere.

Times change and so do tastes. Adele’s previous album, “25,” released November 2015 has sold over 10 million copies. Much of that was in 2015-2016.

The problems with “30” were only exacerbated by Adele suddenly cancelling her thirteen weekends in a row of shows in Las Vegas. Her fans have been left high and dry without refunds in most cases, and out all the money they put up for flights and hotels. The dates have still not been rescheduled.

Today, “30” is number 16 on iTunes and number 12 on Amazon. “Easy On Me” has fallen to number 19 on iTunes.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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