Is that our Spidey sense tingling?
After two years of doldrums, the box office will start buzzing again on Thursday. Advanced ticket sales are through the roof. I can see it on Fandango, which is showing sold out show after sold out show everywhere.
Even the shows not sold out are down to just a few seats in each theater. Some theaters in New York are showing “Spider Man: No Way Home” literally every fifteen minutes.
So I asked Fandango what was happening. This is the response I got:
“Spider-Man: No Way Home” is our biggest pre-seller of the year, and the best performer we’ve seen since “Avengers: Endgame” back in 2019.”
Got that? (Do I wish this was for “West Side Story”? Yes.)
Just to get us all on the same page: “Avengers Endgame” had $60 million in previews on its Thutsday night. On the next day it added $117 million. Weekend total was $357 million. Can “No Way Home” get close to that with the pandemic ever present in people’s minds? Probably not. But if it comes reasonably close, Sony will go bonkers. So hold on. And wait til word spreads about who’s in the movie and what happens. Cowabunga!