Thursday, April 25, 2024

Peloton Claps Back at “Sex and the City” with Chris Noth Commercial: “He’s Alive!”


Peloton was quick. They clapped back at the death of Mr. Big in “Sex and the City” with a commercial starring Chris Noth. “He’s alive!” is the tag line.

Very clever. Mr. Big died from a heart attack after riding his Peloton too hard. Peloton stock immediately tanked on Friday when word spread. Here is their rejoinder. Whatever they paid Chris Noth to undo Mr. Big’s death was worth it!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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