Peloton was quick. They clapped back at the death of Mr. Big in “Sex and the City” with a commercial starring Chris Noth. “He’s alive!” is the tag line.
Very clever. Mr. Big died from a heart attack after riding his Peloton too hard. Peloton stock immediately tanked on Friday when word spread. Here is their rejoinder. Whatever they paid Chris Noth to undo Mr. Big’s death was worth it!
And just like that…he's alive. pic.twitter.com/bVX8uWypFZ
— Peloton (@onepeloton) December 12, 2021