Home business (Listen) Adele Cashes in with Amazon on Holiday Video for New Song,...

The marketing of Adele’s “30” album took an interesting turn today. She’s licensed a new song, “Hold On,” to Amazon for a commercial video. The video is about pandemic anxiety and shopping. The song may be about that, too. I think the idea is, if you’re anxious about shopping in stores, “Hold On,” you can use Amazon. It’s very spiritual. The “30” album drops next Thursday night.

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