Wednesday, May 22, 2024

(Listen) Adele Cashes in with Amazon on Holiday Video for New Song, “Hold On,” About Pandemic Anxiety and Shopping


The marketing of Adele’s “30” album took an interesting turn today. She’s licensed a new song, “Hold On,” to Amazon for a commercial video. The video is about pandemic anxiety and shopping. The song may be about that, too. I think the idea is, if you’re anxious about shopping in stores, “Hold On,” you can use Amazon. It’s very spiritual. The “30” album drops next Thursday night.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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