Thursday, May 23, 2024

Waterloo? Tickets Go on Sale for London ABBA Avatar Show “Voyage” But Demand Is Light


Tickets have gone on sale for ABBA’s avatar show “Voyage.” And so far, it may be the group’s Waterloo.

The show begins on May 27th, and as things stand right now, no one will have trouble getting in. The first few days are sold pretty well, and the month of June is spotty. But there are no actual sell outs.

Beginning in July, things get worrisome. Londoners head to France, Italy and Spain for the summer. The weekend shows for July and August are all open, with much of the house available.

The situation doesn’t improve for the fall of 2022. The ABBA Arena, a theater specially built for this occasion outside London, is wide open. On Ticketmaster, it’s a sea of blue dots.

The show consists of not exactly holograms but avatars of the group as they appeared in 1979. The four members of the group, Benny, Bjorn, Frida, and whoever, won’t be there. But they came in acted like themselves so modelers could create their likenesses.

But fans aren’t flocking to this idea, it seems. The big issue? Lack of tourists planning to visit London. We¬† have the same problem here in New York with Broadway. Without the Asians, Indians, Arabs, Europeans all traveling, theaters are sorely undersold. ABBA has a huge international audience. But if they can’t cross borders, the ABBA Voyage Theater will be very windy inside.

So stay tuned. And on Friday ABBA releases its first album in 900 years, also called “Voyage.” We’ll see what the response is to that right away.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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