Tuesday, July 16, 2024

Box Office: “Dune” Is Making Money Very Slowly, Hitting Just $69 Million in 2 Weeks of Release


Most movies, if they made $69 million in two weeks studio executives would be popping open Champagne.

But with “Dune,” Denis Villeneuve’s epic, it’s a much different story. “Dune” is a glacier at the box office.

Costing somewhere between $150 and $200 million, “Dune” is a slow starter out of the gate.

So far, through today, “Dune” has earned $69 million in the US. Most epics in wide release would have done that in 1 week, or faster.

But “Dune” is long, three hours almost, and it’s also available on HBO Max. Those two things are slowing it down.

This past weekend, “Dune” made $15 million. It’s not a disaster yet. But it’s plodding along to the $100 million mark. So it’s break even point is way in the distance.

Warner Bros. was smart in releasing “Dune” internationally before letting it hit here. The result is a foreign box office so far of $222.7 million. They’re close to $300 million worldwide.

But fear not: “Dune 2” is coming in two years, and there will be HBO Max spin off series, so way down the line– way, way, down the line — they will break even and maybe turn a profit. We will all be long gone. But we’ll read about in the clouds, I’m sure!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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