Tuesday, May 21, 2024

Adele’s First Week Singles Sales for “Easy On Me” About 60% Off from “Hello” in 2015

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The good news: in a declining business, Adele’s first week sales for “Easy On Me” were huge, the biggest of any single since her “Hello” in 2015.

The bad news: her sales were down almost 60% from “Hello” and that includes streaming, which wasn’t such a big factor in 2015.

Naively, I thought “Easy on Me” would get to half a million. But it fell short, to 450,000. “Hello” had 1.1 million. Numbers are from Buzz Angle/Alpha Data.

Still, Adele broke streaming records. I love those announcements when they saw 900 billion streams or whatever. It means nothing. When you boil the streams down to actual sales, the numbers are much more realistic and not so exciting.

All singles sales are down by 50% from six years ago, so none of this is surprising. “Streaming equivalent” has all but replaced actual paid downloads. But the overall number has shrunk anyway.

Maybe “Easy On Me” is a loss leader and the next single, which will have to come next Friday or the following, will be a real killer. One hopes.

The big charts news is that Elton John’s cleverly made “Lockdown Sessions” is the number 1 album on iTunes. “Cold Heart’ is a huge singles hit, and “Always Love You” has hit the top 40. The album is full of hits that could keep radio buzzing for months. Bravo!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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