Sunday, April 14, 2024

Adele Huge 500K Copy Debut for “Easy on Me” Will Still Be Half of “Hello” Sales from 2015


Adele is on track for the biggest debut for single sales this year with “Easy on Me.”

Released a week ago tonight, “Easy on Me” has sold 400,000 copies through yesterday. It will hit 500,000 copies plus by the time the sales week ends tonight.

It’s a big number but not as big as Adele’s last huge hit. First week sales in 2015 for “Adele” were 1.1. million. In a month she sold 2.5 million copies of “Hello.”

Most of Adele’s sales are from streaming. The download sales are around 80,000.

This year, the only single to come close was BTS’s “Butter,” which opened with 242,800 copies. “Butter” is now melting in the face of Adele’s onslaught.

Even with “Hello” hovering around in the background, “Easy On Me” will be the biggest debut single going back several years. In 2017, Taylor Swift sold 353,000 copies of “Look What You Made Me Do” which sampled “I’m Too Sexy for My Shirt.”

Singles sales, even with streaming, are in a huge decline, about 60% off from five years ago overall.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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