Friday, July 12, 2024

Radio Nowhere: So Far Adele’s “Easy on Me” Ignored by Two Biggest Pop Stations in New York, Los Angeles


UPDATE Z100 just played “Easy on Me” at 7:03pm. It’s the first time all day that it’s turned up on their Recently Played list.

EARLIER Adele’s “Easy on Me” is number 1 on iTunes. It was released last night at 7pm Eastern.

But so far, “Easy on Me” has been ignored by the two biggest pop radio stations in the United States.

Both Z100 in New York, and KIIS FM in Los Angeles, have not given it one spin since “Easy on Me” dropped.

One would have thought this Adele fever was an occasion– first new record in six years. But ‘Easy on Me” is not so easy. It’s a kind of turgid ballad without a great chorus. Adele’s vocal is impeccable. But the song itself is not so radio friendly.

Of course, it’s possible that fan phone calls to the stations will get the ball rolling. But radio is not that easy to crack, even for Adele. They need encouragement.

Both stations publish their real time playlists, by the way, so we can see what’s on the air. And that’s a lot of Dua Lipa, Maroon 5, and Lil Nas X. But no Adele. Since both stations throw in “oldies,” i.e. recent hits, I’m surprised there’s not even older Adele hits like “Hello” or “Rolling in the Deep.”

Stay tuned…



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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