Adele wants us to be wide awake and very alert when she drops her new single on Thursday night.
She and Columbia Records have announced the drop will be midnight in the UK, which means 7pm in New York, and 4pm in Los Angeles.
This way, we can all wake up on Friday morning to Adele at number 1 on iTunes with “Easy on Me” written by Greg Kurstin.
Adele debuted a clip of the song on Instagram Live over the weekend, and it’s a three-hanky weeper about her marriage breaking up. With this release time, her fans can go to sleep sobbing into their pillows.
It’s time to stock up on Kleenex because almost no one has handkerchiefs anymore!
.@Adele just previewed her new single, “Easy On Me,” on IG Live.
— TIDAL (@TIDAL) October 9, 2021