Saturday, June 15, 2024

James Bond “No Time to Die” Earns A Disappointing $56 Mil-Plus Open, Billie Eilish Theme Song Has No Revival


Daniel Craig’s final “James Bond” movie didn’t bring audiences back to movie theaters in droves.

I knew this was happened last week. The advance sales for “No Time to Die” weren’t very encouraging. You could see it on the maps of movie theater seats. IMAX looked pretty full for the first couple of days but regular theaters in 2D were mostly empty.

The fact is, people are not comfortable going to theaters. Masks are one problem. But audiences are also used to staying home now, watching movies on the TV screens, not paying for baby sitters and expensive popcorn. These are issues not going away fast.

“No Time to Die” took in just over $56 million. It runs long, three hours, so there are fewer shows per day. Cineplexes are making up for this by showing it on many screens since they don’t have that many new releases. But next Friday they’re going to cut back to a normal number of showings, and “No Time to Die” will slow down.

PS The release of the film didn’t do anything to revive the theme song by Billie Eilish. Originally released in February 2020 and not much of a hit, the languid record sold just 6,100 copies last week all streaming, almost no downloads. The producers should have replaced it during the hiatus or asked for a livelier remix.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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