Sunday, May 26, 2024

Pop Fizz: Lil Nas X’s “Montero” Album is a Surprise Dud Following Controversial Hit Singles, Videos


That old town road is looking mighty lonesome this morning.

Lil Nas X’s first official album, called “Montero” after his own first name, is a massive sales dud.

This comes as a surprise because Lil Nas had hits with the title track and “Industry Baby.” He made big splashes with gay-friendly videos. His overall demeanor is a cheery young guy who made a lot of money with his first single, “Old Town Road,” and then went over the top as a Little Richard for the 2021 crowd.

But singles and YouTube videos are one thing, albums are another. “Montero” has sold only 28,000 paid downloads. With streaming equivalent sales, he’s up to 228,000 total copies after two and a half weeks. That’s underwhelming indeed.

The singles are the story: “Industry Baby” has 1.1 million in sales, almost all from streaming. “Montero” the single and “That’s What I Want” come in at around 250,000 apiece.

Still, Lil Nas X has cemented his brand, and he’s certainly well known. Now he just has to straighten out how to proceed forward to keep his audience and not totally offend the mainstream.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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