Home business Box Office: Marvel’s “Shang Chi,” Available Only in Theaters, Heading Toward Modest...

Marvel is going to have a modest weekend, by their standards.

The new “Shang Chi and the Legend of the Ten Rings,” is not performing at theaters like an Avengers movie. Or even “Black Widow.”

“Shang Chi” took in $21 million on Friday. Including Thursday previews, it’s at just under $30 million. Add $20 mil for Saturday and Sunday each to get a respectable $70 million for the regular weekend. Disney thinks $84 million for the four day holiday.

But “Shangi Chi” has a very strong 92 rating on Rotten Tomatoes and the potential for word of mouth to carry it higher. There’s also a largely untapped Asian American market that could come through and give an unexpected boost.

Unlike most recent Disney releases, “Shang Chi” isn’t available for streaming yet. Disney is going to wait 45 days before putting it on Disney Plus. We’ll see if that helps or hurts because no one really knows yet what’s going on.

 

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