Wednesday, May 22, 2024

Box Office: Marvel’s “Shang Chi,” Available Only in Theaters, Heading Toward Modest Holiday Weekend


Marvel is going to have a modest weekend, by their standards.

The new “Shang Chi and the Legend of the Ten Rings,” is not performing at theaters like an Avengers movie. Or even “Black Widow.”

“Shang Chi” took in $21 million on Friday. Including Thursday previews, it’s at just under $30 million. Add $20 mil for Saturday and Sunday each to get a respectable $70 million for the regular weekend. Disney thinks $84 million for the four day holiday.

But “Shangi Chi” has a very strong 92 rating on Rotten Tomatoes and the potential for word of mouth to carry it higher. There’s also a largely untapped Asian American market that could come through and give an unexpected boost.

Unlike most recent Disney releases, “Shang Chi” isn’t available for streaming yet. Disney is going to wait 45 days before putting it on Disney Plus. We’ll see if that helps or hurts because no one really knows yet what’s going on.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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