Monday, April 22, 2024

Royal Flop: Posthumous Prince “Welcome 2 America” Fails to Catch Fire, Sells About 60K Copies


Prince’s much ballyhooed posthumous album, “Welcome 2 America,” was mostly unwelcome sales wise.

Despite a weird segment on “60 Minutes,” the album engendered little excitement. Total sales for the week including streaming came to just 60,000 copies. Of those, only 37K were paid downloads and CDs.

Sort of everything here was done wrong. But what I don’t understand is why the people involved didn’t release the track, “Hot Summer,” three weeks ago when were having a blazing hot summer. It’s a great single, perfect for radio, jingles, promotions. They had a marketing bird in the hand and did nothing with it.

Instead, we got the title track, which was kind of meh, and another one called “Born 2 Die,” which was a downer. The album actually has four or five strong, up beat songs that could have really blown up.

Plus, it probably doesn’t matter, but the track sequencing on that album is miserable. There’s no build up as you go through it. There’s no launching place. But of course, only old people listen to an album in order, even for a few minutes per track. So this is a moot point.

If the regular priced CD only sold 37,000 copies I wonder what happened to all the special editions. I guess we’ll see them floating around amazon and ebay.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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