Friday, April 12, 2024

Todd Boehly, Who Owns Parts of the Los Angeles Dodgers and the Hollywood Reporter, Adds Hot New Platform for Celebrity Fan Bases


Tech talk: Laylo, you got me on your knees. Not Layla. (Eric Clapton’s on the out list right now.)

Todd Boehly — he owns 20% the LA Dodgers, the Hollywood Reporter, and Dick Clark Productions, among other things — is investing a big piece of cash in Laylo, a new online platform.

Boehly is the yin to Jay Penske’s yang, the dueling Hollywood moguls who are busy buying up whatever looks interesting. His outfit is called Eldridge, and Laylo is described as a “full featured customer relationship management platform empowering content creators to identify, connect with, and grow their fan bases.”

What? Here’s the story: Laylo was founded in 2017 by music industry veterans Alec Ellin, Chief Executive Officer, and Saj Sanghvi, Chief Technology Officer. “The platform gives creators the ability to efficiently identify and communicate directly with their fans, including automatic notifications for new releases of content, merchandise, and events. In less than five minutes creators can build landing pages for upcoming drops and own their data; harness audience data to drive more streams, sales, and engagement; and notify their fans via text, e-mail, Facebook Messenger, or Discord when a drop becomes available.”

It’s about staying in touch, big time. Boehly’s investment brings Laylo’s total funds raised to more than $5 million.

Boehly was a Guggenheim Partner when he got the idea to buy the Hollywood Reporter, one of the firm’s assets. He got Billboard in the package, picked up Dick Clark Productions, and started MRC, which put money into movie companies A24 and Fulwell (in Britain). He merged the media parts with Jay Penske’s PMC, but kept his hand in the game this summer when he made a bid to take over the Golden Globes from the Hollywood Foreign Press. And that’s just the tip of the iceberg.

So we’ll check out, and start building a fan base!



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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