Thursday, July 18, 2024

UPDATE: Clairo Que No: Manufactured Pop Star, Promoted by Rolling Stone, Fails to Sell or Chart Upon Release


I fell bad for Claire Cottrill, aka Clairo.

The 22 year old singer was turned into a commodity by her father, a marketing exec, in a really cynical attempt to manufacture a star.

It didn’t work.

Clairo was featured as s digital cover of Rolling Stone this month despite no one having ever heard of her. She also appeared on Jimmy Fallon, and was starting to make the media rounds billed as a “star.” Again, no one had ever heard of her.

Her album, “Sling,” was released last week. It sold 2,700 downloads (and maybe CDs if there are any). Total including streaming was 11,500. That was the first flush. According to Buzz Angle, “Sling” has sold 2 copies in the last couple of days.

“Sling” is now completely gone from the iTunes top 200 after briefly appearing at number 100.

Is Cottrill talented? Sure, like lots of young people. She has to put in the time, the gigs, the effort, get her songs out there. It has to happen organically. The public didn’t know what was going on. We were being told Clairo was a star before anyone had heard her music. Also I’d go back to just using Claire Cottrill. It’s an alliterative name, catchy enough. Let Clairo go.

This kind of thing never works. Years ago, Hollywood tried to invent a couple of actresses as stars– Gretchen Mol and Julia Ormond. They were each very talented, and have gone on to solid careers. But putting the horse before the cart– covers of magazines and so on before they were known– made cynics out of everyone. It’s a mistake.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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