It’s strike 3 for Billie Eilish this morning.
The pop teen phenom released a new and bizarre single last night called “NDA.” The video is strange, showing Billie dodging cars coming at her. The lyrics are about having a boyfriend sign a non disclosure agreement.
Billie’s audience rejected the single the minute they heard it. This time there’s electronic dance beats, and lyrics that are unintelligible. The result is that “NDA” hasn’t gotten beyond number 32 on iTunes, while new singles from BTS and Kid Laroi with Justin Bieber went straight into the top 5.
This is a bad omen for Billie’s album coming July 31st, called “Happier Than Ever.” “NDA” is her third flop single in a row. So far five singles from “Happier Than Ever” have been released, not one of them remotely a hit.
It’s not like her PR machine isn’t trying. She’s on the cover of Rolling Stone this month. She’s got an Apple TV documentary. But something has gone wrong in the music department, and it portends a disaster coming.
The promoters of New York’s three day Governor’s Ball must be surprised, too. Their Friday show in which Billie Eilish is headlining has not sold out. There are lots of tickets available. The Saturday show with Rocky A$AP and J Balvin is sold out. But not Billie’s day.
Did the Vogue UK magazine layout cause this? Or are the songs just bad? Fans can chime in at showbiz411@gmail.com or on Twitter at @showbiz411. I’d like to know what’s going on.
What is this video? This song?
“NDA”
Did you think I’d show up in a limousine? No
Had to save my money for security
Got a stalker walkin’ up and down the street
Says he’s Satan and he’d like to meet
I bought a secret house when I was seventeen
Haven’t had a party since I got the keys
Had a pretty boy over but he couldn’t stay
On his way out, made him sign an NDA
Yeah, I made him sign an NDA
(Once was good enough)
‘Cause I don’t want him having shit to say
You couldn’t save me but you can’t let me go
I can crave you but you don’t need to know
Thirty under thirty for another year
I can barely go outside, I think I hate it here
Maybe I should think about a new career
Somewhere in Kauai where I can disappear
I’ve been having fun getting older now
Didn’t change my number, made him shut his mouth
At least I gave him something he can cry about
I thought about my future but I want it now
Want it now
(You can’t give me up)
You couldn’t save me but you can’t let me go
I can crave you but you don’t need to know
Did I take it too far?
Now I know what you are
You hit me so hard
I saw stars
Think I took it too far
When I sold you my heart
How’d it get so dark?
I saw stars
Stars
