Saturday, June 13, 2026

The Amazing Story of Disney’s “Cruella” and How it Went from Bomb to Unexpected Hit

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You know, I really liked “Cruella.” I said so in my review.

Then came the naysayers, and the $30 surcharge to see it on Disney Plus. “Cruella” opened on May 28th against “A Quiet Place 2” and didn’t do so well. In fact, Disney started cutting its theater count and box office starting falling. On Monday, Wednesday, and Thursday of last week, “Cruella” dipped significantly below $1 million a day.

But then! Lo and behold! A trend popped up. Down from its high of 3,922 theaters to 3,100, “Cruella” has just had a terrific weekend. Friday, Saturday, and Sunday– respectively $1.5 mil, $1.9 mil, $1.7 mil. It’s up to $64 million US and $138 mil worldwide. Word of mouth must be good, and should be good. Emmas Stone and Thompson are a hoot, the whole thing is a lot of fun. Who cares that Cruella kills her adoptive mother? Get over it!

So maybe they’ll get to $75 million or more. And maybe instead of spending $30 over and above the Disney Plus sub, people are going to the movie theater to see those amazing sets and costumes. They’re award winners, by the way. and must be seen on a big screen.

“Cruella” gets a happy ending, and I’m very pleased. Plus, the soundtrack is a hit, Now we need a Volume 2.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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