Tuesday, May 19, 2026

The Amazing Story of Disney’s “Cruella” and How it Went from Bomb to Unexpected Hit

Share

You know, I really liked “Cruella.” I said so in my review.

Then came the naysayers, and the $30 surcharge to see it on Disney Plus. “Cruella” opened on May 28th against “A Quiet Place 2” and didn’t do so well. In fact, Disney started cutting its theater count and box office starting falling. On Monday, Wednesday, and Thursday of last week, “Cruella” dipped significantly below $1 million a day.

But then! Lo and behold! A trend popped up. Down from its high of 3,922 theaters to 3,100, “Cruella” has just had a terrific weekend. Friday, Saturday, and Sunday– respectively $1.5 mil, $1.9 mil, $1.7 mil. It’s up to $64 million US and $138 mil worldwide. Word of mouth must be good, and should be good. Emmas Stone and Thompson are a hoot, the whole thing is a lot of fun. Who cares that Cruella kills her adoptive mother? Get over it!

So maybe they’ll get to $75 million or more. And maybe instead of spending $30 over and above the Disney Plus sub, people are going to the movie theater to see those amazing sets and costumes. They’re award winners, by the way. and must be seen on a big screen.

“Cruella” gets a happy ending, and I’m very pleased. Plus, the soundtrack is a hit, Now we need a Volume 2.

Donate to Showbiz411.com

Showbiz411 is now in its 13th year of providing breaking and exclusive entertainment news. This is an independent site, unlike the many Hollywood trades that are owned by one company. To continue providing news that takes a fresh look at what's going on in movies, music, theater, etc, advertising is our basis. Reader donations would be greatly appreciated, too. They are just another facet of keeping fact based journalism alive.
Thank you


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

Read more

In Other News