Monday, May 27, 2024

Warner Bros.’s “In the Heights” Hits the Lows with Just $11.4 Million Weekend After $20 Million Projections


“In the Heights” hit the lows this weekend.

The Warner Bros. musical may have done well on HBO Max, but in theaters it was a dud and a disappointment.

The Broadway musical adaptation was projected to hit $20 million but only came in at $11.4 million.

It’s kind of surprising considering how much publicity and marketing went into this project. The effort was unparalleled in this pandemic time.

Warner’s even gave the movie to the former Tribeca Film Festival for opening night, and put on a big premiere up in Washington Heights.

Plus, Lin Manuel Miranda, who wrote “In the Heights” before “Hamilton” and appears in the movie, has done a lot of appearances to help support it.

But having no actual marquee names may have hurt the box office, not to mention a soundtrack that doesn’t seem to have breakout hits. The CD and iTunes version are selling, but there’s no one number capturing airplay or sales.

Even with this weekend’s low opening, it’s still possible “In the Heights” will get ‘legs’ and stick around through the summer. It may be that as June plays out, “In the Heights” will build a cult following. After all, critics loved it– 96% on Rotten Tomatoes — and there’s still a lot of time for word of mouth to pull it along.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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