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Jeff Bezos is going up where we don’t belong.

The Amazon chief, his brother, and the highest bidder are going on an 11 minute space flight on July 21st. They’ll be aboard one of Bezos’s rockets made his company Blue Origin.

Is it hubris or bravery? The third member of the group will pay upwards of $3 billion.

So this is why Jeff, at least, has been in physical training for more than a year. I can’t tell from the video if the brother has been, too.

So up they’ll go, outdoing Richard Branson, Elon Musk, and all the other swashbuckling billionaires who have to be first, the best, the richest. They’re not trained by NASA, and the flight is totally private. If they don’t make it make, they can’t sue the US government.

See the video below. The flight will only be 11 minutes long, but will reach heights of more than 60 miles above Earth.

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