Monday, May 27, 2024

Billie Eilish Tries a 4th Single from July Album After “Your Power” Tanks with Just 12K in Hard Sales


Billie Eilish is having a little trouble with singles.

She’s just released a fourth single from her forthcoming July album. It’s called “Lost Cause.” Let’s hope it isn’t one.

Billie is coming off a dud of a third single, “Your Power.” Released on April 30th, the song got no airplay, had mediocre sales in its first week, and went on to get a lot of streaming. Total paid downloads: 12,000. Total including streaming: 450,00.

“Lost Cause” is off to a better start. In a few hours it went to number 11 on iTunes. It already has 5 million views on YouTube.

Of course, Billie can look forward to her her Grammy winning James Bond theme, “No Time to Die,” getting a revival in November when that movie is finally released.

The new album, “Happier than Ever,” with a punch line of “without you,” comes July 30th. If “Lost Cause” doesn’t hit, they’ll have to try another one. That’s a lot of singles available before the album is released.

I think listening to “Your Power” again and “Lost Cause” that they will wind up being album cuts in a solid album. The whole thing has to be heard. Releasing all these advance singles might be a mistake.

Just sayin’…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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