Monday, May 27, 2024

Sony Music Says BTS Is First Ever International Group to Debut New Single on All of Top 40 at Once


BTS, the Korean K Pop dynamos, have set a record at least for the recent modern past.

Sony Music says BTS’s single “Butter,” currently number 1 or 2 everywhere, represents the first time an international group  has debuted single on every Top 40 station at once.

That’s probably partially true. In the 60s there was no measurement of the top 40 the way there is today. The Beatles, an international group, commanded the top 40 in 1964 and 1965. In one week they held the top 5 spots on the charts and many other positions. There wasn’t a station in the US that wasn’t playing their music all day, every day.

But let’s say since 1990 or even 1980, BTS now has this distinction. “Butter” is hot and it’s melting over everything. It’s a perfect top 40 pop hit, full of pep and utterly unmemorable. But the BTS machine has been building to this moment, so we’ll let them have it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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