Now we’re in trouble. K Pop sensations BTS, now in bed with Scooter Braun, have dropped their new English language single “Butter.”
This one will stick. It’s very good.
“Butter” is already number 1 on iTunes and the instrumental version is number 2. Sony Music’s president Ron Perry is listed as a writer and producer, among a group of people who know how to manufacture hits: Rob Grimaldi, Stephen Kirk, Alex Bilowitz, Sebastian Garcia and the group’s RM.
The key to “Butter” is that sounds like a lot of songs from the recent past, but has a twist. After Justin Bieber’s Peaches, now we have Butter. It’s the summer of pop food songs. But don’t forget the Newbeats. (Below.) They were the original. Sound familiar?