Tuesday, June 25, 2024

That was Fast: Scooter Braun Adding BTS to Justin Bieber Album to Boost Lagging Sales After Companies Merge


Justin Bieber’s new album, “Justice,” has sold just under 50,000 copies in CDs and paid downloads. His tour, which is supposed to launch in June, still seems iffy. (The album project, including streaming of singles including the hit “Peaches,” is at around half a million.)

So what to do? Why not add BTS to the album and re-issue it for a third time?

Manager Scooter Braun can do that since his company the one that owns BTS, Hybe, merged last month. Scooter is genius at mixing and matching his acts. He’s put Bieber with Ariana Grande, and Bieber with Shawn Mendes. The sales aren’t that great, and the records aren’t memorable, but it’s all about Hype– or Hybe.

So we will next get Bieber plus BTS, and no doubt some kind of exclusive video that Bieber can play at his concerts if the tour takes off as planned.

And they’ll all be wearing Crocs. Laugh as I do, Crocs is a hot stock right now, and Bieber has a deal with them.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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