Thursday, February 22, 2024

Kate Winslet’s “Mare of Easttown” Follows “The Undoing” as Must-See Hit, Jumps 28% on HBO, 25% Including HBO Max


Either way you look at it, Kate Winslet’s “Mare of Easttown” on HBO is turning into a massive hit.

I’d say a watercooler hit, but no one’s in their office. Nevertheless, the murder mystery is following “The Undoing” recipe with everyone trying to figure out whodunit.

Sunday’s episode increased 28% on HBO from Week 1, and 25% across all HBO platforms including HBO Max.

On HBO alone, the number grew from 600,000 the first week to 735,000 the second. Now during the week there will be catch up viewing leading to week 3. With other platforms, the number was 1.2 million up from 1 million total.

And that’s pretty good considering “Mare” was up against the Oscars, same audience, you’d think.

All this points to a big conclusion on May 30th, with the seventh and final episode. The eighth episode will be the Emmy Awards on September 19th, when Winslet and crew sweep through their categories. HBO has really figured out this limited series thing.

Well played, HBO!

Oh who did it? PS I think Guy Pearce. But we’ll see…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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